Inés Rojas

Inés Rojas has a diverse and extensive work experience spanning various roles and industries. Inés has held positions in marketing, business development, and product management.

Inés started their career at Yell Publicidad as a Product Manager in the Online Marketing New Media, where they were responsible for managing the product life cycle and delivering successful products.

Inés then moved on to Relevant Traffic, where they worked as a Digital Marketing Manager and later as a Digital Business Manager. In these roles, they oversaw project management controls and departments such as SEO, PPC, SMM, and web design. Inés also achieved success through the merger of acquired companies and customer profitability.

Inés's experience also includes working as the Marketing Director at SinDelantal.mx / JUST EAT, where they planned and implemented marketing strategies and communications. Inés achieved significant growth in orders and users while optimizing costs and implementing effective marketing campaigns.

Inés later held the position of Global Head of Digital Marketing at Cabify, a ride-hailing company. In this role, they led global digital marketing efforts and contributed to the company's international expansion.

Inés has also worked at ING as a Product Owner, where they were responsible for Twyp user acquisition and retention. Inés defined business and marketing strategies and led the creation of a complete payment ecosystem.

Inés has also held positions as Chief Marketing Officer at Pulpomatic, where they were responsible for business development, marketing, sales, and the growth of strategic products. At Runa, they served as the Head of Growth, responsible for the growth of strategic products and generating sales opportunities.

Most recently, Inés worked at Ontruck, where they held the roles of VP of Growth and Head of Marketing. In these positions, they focused on driving user acquisition and engagement through cost-efficient performance marketing strategies.

Currently, Inés is serving as the Chief Marketing Officer at Twenix, a position they started in 2023.

Overall, Inés Rojas has a strong background in marketing, business development, and product management, with experience in driving growth and achieving results in various industries.

Inés Rojas has a diverse education history with various degrees and certifications in different fields. Inés completed a Programa REINICIA in coaching in 2022 at Escuela de Coaching Lider-haz-GO!. In 2011, they participated in a Programa de Liderazgo y Motivación focused on leadership and motivation at Consultora Overlap. Inés also completed an ONLINE MARKETING program at ESIC Business & Marketing School in the same year.

Their education in the field of marketing includes a Master's degree in communication management, marketing, and advertising from University Instituto Europeo di Desing in 2007-2008, a Course in E-commerce from Universidad Politénica de Madrid in 2010, and a Curso superior Creatividad en Marketing Directo at ESIC Business & Marketing School in 2009. Inés also obtained a Degree in Market Research and Techniques from Universidad Rey Juan Carlos in 2003-2006.

In addition to their formal education, Inés has obtained several certifications. Inés received certifications in Inbound and Inbound Sales from HubSpot Academy in 2019. In 2013, they became a Bing Ads Accredited Professional through Microsoft. Inés also acquired certifications in Google Advertising Professional and Google Analytics, and completed the Programa de formación Mobile Experts offered by Google.