Pascale Heijdemann

Pascale Heijdemann is a seasoned professional in digital and user experience design, currently serving as a Lehrperson for Interactive Media Designer EFZ at Schule für Gestaltung Bern/Biel and as a Digital Designer and Ausbildungsverantwortliche at twofold. As a co-founder of Edumove, Pascale emphasizes innovative educational approaches using creative methodologies like Design Thinking and Kanban. Experienced in various roles including Senior User Experience Designer at Legartis and Swisscom, Pascale has a strong background in developing user-centered products and strategies. Additionally, Pascale has contributed to multiple organizations as a user experience expert and art director, and possesses a robust educational foundation, including a CAS in Digital Leadership from Pädagogische Hochschule Zürich and certifications in usability analysis.