Marketing Coordinator

Position Title:    Marketing Coordinator

Reporting To:    Marketing Manager

Location:            Chicago, IL

The Company:   Veterinarian Partners

Company Overview

Tyree & D'Angelo Partners ("TDP") is a private equity investment firm that focuses on control investments in the lower middle market (companies with $1-5M of EBITDA).  We look for investments where we can establish true collaborative partnerships with business owners and management teams that will lead to substantial value creation over a long-term investment horizon. TDP’s track record of building high-growth and lower risk companies is driven by a buy & build investment strategy, that is based on tested methods of value creation and a true partnership approach with executives and business owners.  TDP works in collaboration with executive leaders utilizing an investment thesis driven process designed to build companies with a differentiated customer value proposition. TDP invests in the healthcare, consumer, and business services sectors, focusing on high-quality founder owned businesses that we can grow with our high probability of success process.  TDP companies have completed over 1,000 partnerships, have grown to over $4 billion of enterprise value, and TDP has over $1.4 billion of capital under management.  For more information, please visit www.TDPfund.com

Veterinarian Partners is a private equity-backed, Midwest-based veterinarian support and partnership organization dedicated to improving the lives of veterinarians by helping them achieve their professional and personal goals. Our leading suite of non-clinical support services is complemented by a differentiated commitment to True partnership, rooted in flexibility, transparency, and alignment of interests among all team members. Veterinarian Partners accelerates the professional growth of all Partner veterinarians and support staff members through continuing education sponsorship, hands-on mentorship, and long-term leadership development within the organization. Please visit www.VeterinarianPartners.com for more information.

We are currently seeking a hands-on Marketing Coordinator to partner with Veterinarian Partners hospitals to create, execute, and accelerate marketing strategies.   

Job Responsibilities

• The Marketing Coordinator will develop strong relationships with hospital leaders including the Medical Director and Hospital Administrator. This position will serve as the marketing partner/advisor for multiple hospitals in developing and executing a local marketing plan.
• The Marketing Coordinator will work closely with operations leaders to understand the strategic plan for each hospital and implement marketing tactics to achieve stated goals.
• The Marketing Coordinator will utilize a data driven approach to analyzing marketing plans, ROI, and make recommendations based upon this analysis.

Hospital Marketing Support

• Provide day-to-day marketing support for hospitals
• Work closely with the marketing team to develop and implement multi-channel campaigns tailored for hospital use
• Drive new client demand and enhance current client retention through targeted marketing strategies, working closely with the marketing manager and team to implement effective initiatives
• Collaborate with the graphic designer to develop graphics, handouts, and other print assets for hospitals
• Collaborate with the website development team to update and maintain hospital websites, ensuring content is accurate, engaging, and aligned with brand standards
• Facilitate partnered hospitals’ transitions to marketing platforms
• Set up and execute patient referral and retention programs in collaboration with operations and hospital leadership
• Engage with hospital leaders and operations to identify and implement local community and sponsorship marketing activities
• Understand and apply local competitor knowledge to enhance hospital marketing strategies
• Execute marketing activity to improve the client experience

Internal Marketing Support

• Create and monitor social media strategies, timelines, and calendars for the Veterinarian Partners brand
• Collaborate with the graphic designer to create graphics for social media and materials for other departments and programs; i.e. flyers, handouts, guides, etc.
• Track and generate KPIs and marketing reporting
• Support the coordination and selection of promotional assets while assisting in the management of the online store
• Other marketing duties as assigned

Required Criteria

• Bachelor’s degree in Marketing, Communications, or business-related field; or equivalent work experience.
• At least 2-4 years of marketing experience, preferably with demonstrated success in a veterinarian consolidator company.
• High quality standards and meticulous attention to detail.
• Proven oral and written communication skills, organizational and presentation skills to interact with internal and external business partners.
• Ability to focus attention on activities and strategies that drive success.
• Ability to exercise independent judgement.
• Some travel required.
• 2-3 years of experience in SEO, SEM (PPC), and digital marketing, or a strong desire and commitment to learning and developing these skills
• Proficiency in Google Analytics, WordPress, SEO tools (e.g., SEMrush, Moz), Google Search Console, back-end SEO, and metadata optimization, or a strong commitment to quickly learning these skills.
• Intermediate to advanced level of knowledge of social media channels (Facebook/IG, LinkedIn).
• Proven experience with content marketing and organic search.
• Experience in cultivating SEO keywords and phrases to drive web traffic.
• Highly motivated self-starter that embraces the challenge of finding unique solutions to challenging problems.

Preferred Criteria

• Agency or multi-site/multi-brand marketing experience

Compensation 

Competitive compensation consisting of base salary and an annual performance bonus.