Erica MacKay

Erica Mackay is a seasoned marketing professional currently serving as Marketing Manager at Tysers and Head of Marketing at InsurTech Scout. As the Owner and Co-Founder of The Marketing Detective Agency, Erica specializes in demystifying marketing strategies. With a robust background, Erica has held various senior marketing roles, including Head of Marketing at Camelot and Marketing Director at 4Life Direct International, overseeing marketing efforts across multiple countries. Experience also includes consulting roles with AIG and Transport Exchange Group, where Erica developed consumer marketing strategies and optimized operational processes. Erica holds a BCom in Marketing from the University of Cape Town and has completed an Executive Development Programme at Wits Business School.