Tamar Shapiro

Tamar Shapiro joined TZP Group as a Partner of Data & Analytics in February 2022. As a member of the Portfolio Operations Group, she works closely with portfolio companies to enable them to leverage their data to drive engagement, sales and profitability. She also partners with the investment teams to apply advanced analytics to sourcing investments, conducting due diligence, assessing potential performance and optimizing the overall portfolio.

Prior to TZP, Tamar was the Head of Analytics at Instagram where she led a team of more than 350 data scientists and data engineers responsible for analytics across engagement, revenue and growth. Her team used modeling, experimentation, and advanced analytics to identify opportunities and launch the best products and services to meet the needs of Instagram’s 1B+ daily users. Prior to Instagram, Tamar was the Head of Analytics at Foursquare, where she led teams responsible for product analytics for the company’s consumer apps, and built a B2B data product to monetize their rich location data. She also spent over a decade at American Express, rising to the Head of Analytics for the Digital division, where she grew and led the global team responsible for data science, product analytics and customer insights for the company’s website, mobile apps and digital marketing strategies. She began her career as an actuary at Deloitte Consulting.

Tamar holds a Bachelor of Science in Statistics and Biometry from Cornell University and a Master of Science in Engineering from Columbia University. She is a passionate advocate for women in tech and has served as a mentor for Built By Girls, Minds Matter, and Women Unlimited, as a speaker for Girls Who Code, and as co-chair of the Analytics Collective.