Samantha Durkin

Samantha Durkin has a diverse work experience spanning multiple roles and industries. Samantha is currently the Head of Marketing and Partner Alliance at UBDS, a position they have held since November 2022. Prior to this, Samantha was the Head of Marketing at UBDS from April 2021 to November 2022.

Before joining UBDS, Samantha worked at Altron Karabina, a leading Microsoft Gold Partner in South Africa. Samantha held the role of Head of Marketing from August 2014 to April 2021, where they led the digital transformation of the marketing function and implemented new marketing platforms and strategies. Prior to this, Samantha worked as a Project Manager at Altron Karabina from July 2013 to August 2014.

Samantha also has experience as a Business Owner and Marketing Consultant at Switch2Health from September 2010 to July 2013. Additionally, they served as a Director at Joburg Pride from 2010 to 2013, where they were involved in media liaisons, event marketing, and website management.

Earlier in their career, Samantha worked at Primedia Broadcasting from 2006 to 2010, holding various roles including Brand Marketing Manager, Marketing Project Manager, and Event Coordinator. In these roles, they led listener events, sponsorships, partnerships, and on-air promotions, managing a team and creating well-known events in South Africa.

Prior to Primedia Broadcasting, Samantha worked as an Event Coordinator at Harford Sports Promotions from April 2003 to December 2005.

Overall, Samantha Durkin has extensive experience in marketing, project management, event coordination, and business ownership, with a focus on digital transformation and strategic marketing initiatives.

Samantha Durkin's education history includes a BA in Humanities with a focus on Human Movement Studies and Psychology from the University of Johannesburg (1997-2000), a certificate in Internet Marketing from the Internet Marketing Association (2015), and a PRINCE2 Practitioner certification in Project Management from PM Academy (2013). Samantha also completed their Matric at St Catherines Convent, studying English, Afrikaans, Maths, Biology, Accountancy, and History (1989-1996). Samantha has obtained additional certifications in various areas of marketing and project management.