Tara Nooteboom

Tara Nooteboom serves as the Director of Consumer Digital Strategy at UCI Health since April 2022, following a role as Director of Strategic and Digital Growth at Rush University Medical Center, where responsibilities included consulting on digital products and managing the My Rush app. Tara's experience encompasses project management and brand strategy at GoodFolk Agency, marketing strategy at Rockstar Coders, and content development at McMaster-Carr. Educational background includes a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Interdisciplinary Studies from the University of Chicago. Notable early experiences include internships with the New York Philharmonic and curatorial roles with local historical societies.