Aziz Bawany currently serves as the Director of Digital Media & Product at Ultimate Fighting Championship, where responsibilities include driving strategy and growth for UFC's digital media platforms and overseeing the product roadmap. Previous experience includes roles at Uber, such as Senior Digital Product Manager and Marketing Manager for Content & Campaigns, focusing on content marketing strategies and performance metrics. Prior to Uber, Bawany held various positions at Zappos Family of Companies, culminating in the role of Head of Social Media, where efforts centered on brand presence and community management. Additionally, Bawany worked as a freelance writer for Las Vegas City Life Magazine, covering diverse topics while utilizing social media for audience engagement. Bawany holds a Bachelor's Degree in English from the University of Nevada-Las Vegas.