Lupita Franco García

Lupita Franco García is an accomplished marketing professional with extensive experience in field marketing and public relations, currently serving as the Head of Field Marketing at UKG since August 2016, where Lupita leads the marketing strategy for Latin America. Previously, Lupita held the position of Marketing Program & Public Relations Manager at UKG, focusing on strategic B2B marketing and brand positioning in the industry. Earlier roles include Event Manager at Instituto Mexicano de Teleservicios, where Lupita managed keynotes and workshops, and Store Observation Analyst at Nielsen, coordinating service migrations. Lupita holds a Master's degree in Fashion Marketing from Universidad Anáhuac Mexico Sur, a Bachelor's degree in Marketing from Tecnológico de Monterrey, and completed an International Exchange Program at Sciences Po.