Michelle Crossan-Matos

Named Chief Marketing Officer in January 2023, Michelle oversees workstreams across integrated marketing, creative, store design, member loyalty, public relations, consumer insight, and UB Media, the company’s retail media network. Before joining Ulta Beauty, Michelle served as Chief Marketing, Citizenship & Communications Officer at Samsung Electronics America. Prior to that, Michelle held various leadership roles with Samsung, Vertu and Procter & Gamble, where she gained extensive experience in beauty and personal care.