Daniel Marzella

Daniel Marzella has over 14 years of work experience in the media planning and strategy field. Daniel is currently working as the Director of Media Planning & Strategy at Umbrella Digital since April 2023. Prior to that, they held the role of Director, Media Strategy at MediaCrossing Inc. + Kubient from November 2018 to March 2023. Daniel also worked as a Media Planning Strategist for the same company from March 2018 to November 2018. Before joining MediaCrossing Inc. + Kubient, Daniel worked as a Media Planning Strategist at Mediassociates from 2016 to 2018. Their responsibilities included researching, planning, executing, and managing campaigns across various media types. Daniel contributed to the restructuring and streamlining of procedures in the Media Planning department, resulting in increased profitability and improved accuracy. Daniel has experience in negotiating and optimizing media activity to surpass client goals and providing strategic direction based on research and performance insights. Daniel has also trained new employees and maintained partnerships with media vendors. Prior to Mediassociates, they worked at Havas Media Group as an Interim Media Planning Supervisor, Media Planner, and Media Specialist from 2011 to 2016. Daniel started their career as a Sales & Marketing Representative at Servpro Industries in 2009.

Daniel Marzella started their formal education at PNW BOCES Tech Center from 2002 to 2004, where they studied TV Production. Daniel then attended SUNY Westchester Community College from 2004 to 2006 and earned an Associate's Degree in Communication and Media Studies. After that, they continued their education at the State University of New York at Plattsburgh from 2006 to 2008, where they obtained a Bachelor of Science (BS) degree in Marketing.

In terms of additional certifications, Daniel Marzella obtained several certifications in the field of marketing. In July 2018, they became Trading Academy Certified in Optimization & Strategy, Professional, and Marketing Foundations from The Trade Desk. In March 2019, they obtained the Trading Academy Certified - Connected TV certification from The Trade Desk. Furthermore, they received Google Ads Certifications in Search and Display from Google in April and May 2023, respectively.