Ushna Safdar

Ushna Safdar is a graduate student research assistant at the University of Michigan, engaged in the field of Business Analytics. Prior to this role, Ushna held various positions at Nestlé, including category management and trade marketing analyst, as well as product strategy and operations analyst, from November 2022 to December 2024. Experience also includes a role as a commercial development representative at S&P Global, where revenue was generated for the US Non-Financial Corporates segment. Earlier internships spanned several organizations including Jazz, Pak Elektron Limited, Nestlé Professional, Aitebar Foundation, Askari Bank, Akhuwat, and Brandpa, covering functions such as business assurance, marketing, sales, corporate affairs, and digital marketing. Ushna holds a Bachelor's degree in International Business and Marketing from the National University of Sciences and Technology (NUST) and is currently pursuing a Master's degree in Business Analytics at the University of Michigan.