Katherine Lai

Katherine Lai is a media planning professional with extensive experience in digital strategy and activation across various high-profile clients. Currently serving as Director of Media Planning at UM Worldwide, focusing on Sony Pictures Entertainment, Katherine previously held roles such as Associate Director at Publicis Media, Integrated Media Supervisor at Digitas, and Supervisor of Digital Activation at Hearts & Science, managing campaigns for notable brands including Hulu, HBO Max, and Amazon. Earlier career positions include digital media planning for Honda and Toyota, as well as foundational roles in social media management and editorial work. Katherine holds a Bachelor's Degree in Communication and Media Studies from Chapman University.