Kevin LaFlamme is a seasoned media planning professional with extensive experience since April 2010 at UM Worldwide, currently serving as Director of Media Planning. In this role, Kevin leads media strategies for major clients, including BMW and TGI Friday's, where responsibilities encompass developing and managing multi-media plans, analyzing digital performance, and optimizing campaign effectiveness. Prior to this, Kevin held various positions, such as Media Supervisor for multiple brands including ALDI and BASF, and Account Coordinator at The Wall Street Journal. Kevin's career began in media planning with companies like PHD Detroit and General Motors Mediaworks, culminating in a strong foundation in advertising with a Bachelor's degree from Michigan State University.
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