Jeff Hoogendam

Jeff is one of the two co-founders of (un)Common Logic, which started as a lead-generation company in 2005. When the lead-gen unit spun off into its own firm, 360Connect, Jeff became CEO of that company.

This wasn’t Jeff’s first experience co-founding a company, nor was it his first experience with Jim McKinley. Jeff and Jim met when they were both entrepreneurs-in-residence at SSM Ventures, and co-founded venture-backed start-up SmartPrice, Inc., a free service to help businesses and consumers compare, select, and manage telecommunication services. Jeff was also CEO of the company.