Amanda Suefong

Amanda Suefong is an accomplished professional with extensive experience in eCommerce and digital marketing across various organizations. Currently serving as the Director of Ecommerce for Asia Pacific and Head of Ecommerce for Oceania at Under Armour since September 2020, Amanda manages P&L and collaborates with global teams to implement effective eCommerce strategies. Prior to this, Amanda provided consultancy services as a self-employed eCommerce and Digital Product Marketing Consultant, advising Invacare Australia on scaling DTC channels. Amanda's career includes roles such as GM Customer Experience & Comms at Greencross Limited, Digital Strategist at The Gruden Group, and Chief Digital Officer at NEON Pulse. With a strong foundation in digital marketing management from positions at Teleflora, Lenovo, Napoleon Perdis Cosmetics, Fujifilm Australia, and Shutterfly, Amanda has demonstrated a consistent ability to drive growth and enhance customer experience across diverse markets. Amanda holds a BA in Communications from Western Sydney University and has completed further education at the Australian Institute of Company Directors and Academy Xi.