Carlos Perez Hernandez

Carlos Perez Hernandez, MBA, currently serves as the Director and Head of Stores for China at Under Armour, a position held since April 2016. In this role, Carlos oversees the APAC retail fleet, focusing on retail operations, consumer experience, and communications. Previous positions at Under Armour include Senior Manager of Global Retail Operations and Manager of Retail Operations and Training for APAC. Prior to Under Armour, Carlos held leadership roles at Pullman Hotels & Resorts, where responsibilities included directing marketing and communications and managing front office operations, as well as positions in client services and retail. Carlos holds two MBA degrees in International Business and Marketing from ESIC Business & Marketing School and Shanghai University, respectively, alongside a degree in Business Administration from Cardiff University.