Gonzalo Ferrer

Head Of Merchandising Latam at Under Armour

Gonzalo Ferrer currently serves as the Senior Merchandising Manager for LATAM at Under Armour, a position held since February 2020, where the focus is on developing business and assortment plans for strategic wholesale accounts in the LATAM market. Prior to this role, Gonzalo was the Merchandising & Planning Manager for Under Armour Argentina, contributing to a three-year growth strategy and implementing pricing strategies. Gonzalo's career includes significant experience at NIKE Argentina, where responsibilities spanned from managing key strategic accounts to coordinating financial planning cycles. Earlier roles include financial specialist at RSA and commercial analyst at You First Sports. Gonzalo holds a Licenciatura in Economía from the University of Buenos Aires and a bilingual degree in Economics from Colegio Cardenal Newman.

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