Melissa de la santa Lawson

Melissa de la Santa Lawson is a seasoned professional in global licensing with extensive experience at Under Armour, where roles have progressed from Sales Planner Strategic Accounts to Senior Director of Global Licensing, overseeing a licensing portfolio exceeding $500 million annually. As a Board Member at SPLiCE and an active contributor to diversity and inclusion initiatives through the Global T.E.A.M. Council, Lawson demonstrates a commitment to fostering a values-driven culture. Leadership extends to community engagement as Chairperson of the Howard County Public School System Math Advisory Committee and as a member of the Women in Retail Leadership Circle. Education includes dual Bachelor's degrees in Criminal Justice and Family Studies from the University of Maryland, alongside additional studies at Cornell University. Prior experience includes a successful tenure as Senior Apparel Buyer and Private Label Designer at The Sports Zone, Inc.