Underground Cellar
Jeffrey Shaw is the founder and CEO of Underground Cellar, a wine e-commerce company. Prior to Underground Cellar, Jeffrey was the founder of IDCreator, a technology company that developed internet products for the human resources industry. IDCreator was acquired in 2010. Jeffrey has a passion for wine and for using technology to disrupt traditional industries. Jeffrey believes that the wine industry is ripe for disruption and that Underground Cellar can use technology to create a better experience for wine lovers.
Jeffrey Shaw attended Y Combinator for their graduate studies in entrepreneurship. Jeffrey also studied entrepreneurship and marketing at the University of Arizona Honors College, where they earned honors. Jeffrey started their education at Arcadia High School.
Some individuals on their team include Nelly Perchatkin - Chief of Staff, Jennifer Shoemaker - VP, Special Projects & Analysis, and Jill Watson - VP, Revenue.
Underground Cellar
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Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. Underground Cellar provides a unique and exciting experience that gives wine buyers great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.