Jon Sparkes

CEO at UNICEF UK

Jon joined UNICEF UK as Chief Executive in January 2022 bringing considerable experience at an executive level across the charity sector. Prior to this, he held the role of Chief Executive of Crisis UK, the national charity for people facing homelessness, from 2014. Earlier in his career, he held the roles of Chief Operating Officer at UNICEF UK and Chief Executive at SCOPE, the national disability charity.

Jon has a strong background in leading Human Resources and Organisational Development in both the public and commercial sectors, including as Director of Organisational Development at NHS Cornwall and as Group Human Resources Director for the international technology and investment firm, the Generics Group, where he was a member of the operating board of the company when it listed on the London Stock Exchange in December 2000.

Jon also has wide-ranging non-executive experience in charities and social enterprises and has led and participated in several projects on behalf of governments, including, during his time at Crisis, as Chair of the Scottish Government’s Homelessness and Rough Sleeping Advisory Group, Chair of the Welsh Government’s Homelessness Action Group, and as a member of the UK Government’s Rough Sleeping Advisory Panel.


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