Weng Jan Cheung

Weng Jan Cheung is an experienced professional in consumer and market insights, currently serving as the Consumer & Market Insights Manager for the Ice Cream Business Unit in the DACH and Benelux regions at Unilever since April 2023. Previously, Weng Jan held multiple roles at Imperial Brands PLC from September 2016 to April 2023, culminating in the position of Senior Consumer Insights Manager for Western Europe, with responsibilities including gathering and using consumer insights to inform business strategies. Weng Jan's career also includes roles as Senior Research Manager at InSites Consulting and Project Manager at SKIM, where expertise in quantitative market research and new product development was developed. Early career stages included a position as Junior Product Manager at L'Oreal S.A. Weng Jan holds a Master's degree in Marketing from Vrije Universiteit Amsterdam, alongside bachelor's degrees from University of Toulouse and Maastricht University.