Adam la Marca

Adam La Marca currently serves as Sr. Manager, Head of Agency & Client Partnerships at Kinective Media℠ by United Airlines and United Airlines, a position held since April 2024. Prior to this, Adam held the role of Head of Agency Partnerships at Ampersand from July 2018 to April 2024, contributing to the company's rebranding from NCC. Adam's experience includes working as Director of East Sales at Samba TV, where responsibilities involved harnessing first-party television data to aid agencies and marketers. Previously, in various roles at Yahoo!, Real Media Group, Ogilvy CommonHealth Worldwide, Turnstyles Ticketing, and Madison Square Garden, Adam developed strong account management and sales strategies across multiple sectors. Adam holds a BA in Communications-Journalism from Penn State University, earned in 2008.