Sarah Sims

Sarah Sims is a seasoned professional in market research and insights, currently serving as a Senior Analyst at United Airlines since August 2023. Prior experience includes roles as an Associate Consultant at Hypothesis Group and Senior Research Manager at Maru/Matchbox, where a variety of market analysis skills were honed. Early career positions include a Product Research Internship at General Motors and an Undergraduate Teaching Assistant role at Michigan State University. Additional internships in marketing and communications at Marathon Petroleum Corporation and Granger Construction, along with experiences in customer service at companies such as Starbucks and Panera Bread, contributed to a well-rounded background. Sarah holds a Master of Science in Marketing Research and a Bachelor of Arts in Marketing from Michigan State University.