Cassandra Jeyaram, PhD, is an accomplished professional with extensive experience in marketing, communications, and resource assessment. Currently serving as the Director of Resource Assessments and Eligibility at United Cerebral Palsy of GA since November 2019, Cassandra has previously engaged in academia as a Part-Time Faculty member at Georgia Gwinnett College. Cassandra's career includes leadership roles at Liquid Media Consulting, where marketing services were customized for clients; IHG, where strategic social media initiatives drove engagement and revenue; and SunTrust, where online channel strategies were developed to enhance customer acquisition and retention. Educational credentials include a PhD in Communication Law from the University of North Carolina at Chapel Hill and degrees in Advertising and Public Relations, as well as Journalism from The University of Alabama.