Matthew Kinder

Vice President, Digital at United Landmark Associates

Matthew Kinder has a diverse work experience spanning over two decades. Matthew is currently the Vice President, Digital at United Landmark Associates, where they focus on implementing the agency's digital vision, building and training the media team, and managing campaigns with large media spend. Prior to this role, Matthew worked as the Digital Director at the same company, where they analyzed and improved various aspects of the agency's digital infrastructure.

Before joining United Landmark Associates, Matthew served as the Marketing Director at Creative Edge, Inc., where they transitioned the company from offering video production to full-service marketing and advertising services. Matthew established and managed a skilled marketing department and conducted vendor negotiations.

Matthew also gained valuable experience at Raycom Media, where they held the positions of Director of Digital Marketing and Senior Digital Marketing Manager. Matthew created the company's first in-house digital marketing agency model, managed key client accounts, and assisted in selling digital campaigns to local advertisers. Matthew was recognized as the top Digital Marketing Manager company-wide and was invited to join the Leadership Program.

Early in their career, Matthew worked as a Digital Marketing Consultant at The E.W. Scripps Company, where they strategized and executed digital marketing initiatives for clients in various industries. Matthew also acquired new business through strategic marketing campaign proposals and achieved exceptional marketing performance.

Matthew's entrepreneurial spirit and marketing expertise are evident from their experience as the Owner and Head of Marketing at Mobile Club Entertainment, LLC. Matthew successfully ran the company, providing mobile entertainment services to hundreds of events and receiving recognition as the top-rated entertainment company in Indians.

Throughout their career, Matthew has demonstrated strong leadership skills, a strategic mindset, and the ability to drive results.

Matthew Kinder studied at the University of Southern Indiana where they earned a Bachelor of Business Administration (BBA) degree with a focus in Marketing and Sales. In addition to their degree, Matthew has obtained various certifications including Certified Digital Marketing Professional from the Digital Marketing Institute, Edge Academy Certified from The Trade Desk, Facebook Blueprint Certification, Google Ads, Google Analytics, Google Marketing Platform, Hootsuite Advanced Social Media Strategy Certification, Hubspot Content Marketing Certification, Hubspot Inbound Certification, and Stanford University's Machine Learning Certification. The exact months and years of when they obtained these certifications are not provided.

Links

Timeline

  • Vice President, Digital

    January, 2021 - present

  • Digital Director

    November, 2020