Andy Sedaca

Andy Sedaca has extensive experience in the field of digital strategy and user experience. Andy currently works as the Director of Digital Customer Experience at UNFI, where they are responsible for setting the digital strategy and product roadmap for the company's web ordering portals. Prior to this, they held positions such as Senior Manager of Business Analysis at Pearson, VP of Digital Strategy at United Bank, and Leader of Digital Experience Squads at EY. Andy also served as the Senior Manager of Digital Strategy and User Experience at the Association of International Certified Professional Accountants, where they led a team in ensuring the organization's digital estate aligned with content strategy and user experience guidelines. In addition, Sedaca has prior work experience in interactive design and web production roles at RBC Bank, BB&T, Capstrat, and Wachovia, a Wells Fargo Company.

Andy Sedaca has a Bachelor of Arts degree in Economics from William & Mary. Additionally, they have obtained certifications in Software Architecture Foundations and Technology for Product Managers from LinkedIn, as well as a UX Certification from Nielsen Norman Group in 2015.