Sharlini Cita Karim

Sharlini Cita Karim is an accomplished professional with extensive experience in digital engagement and management within the banking and finance sectors. Currently serving as Vice President at UOB, Sharlini has held multiple leadership roles focused on digital engagement, customer experience, and content strategy since June 2019. Prior experience includes significant positions at Citi, where Sharlini led digital engagement and content communication from August 2014 to June 2019, and at Bank Danamon Indonesia as the ATM & CDM Business Planning Manager. Sharlini's early career involved roles at GE Power, PT Bank Danamon Indonesia, PT Capital Managers Asia, and Nestlé. Educational qualifications include an MSc in Corporate Finance from EDHEC Business School and a Sarjana Ekonomi in Financial Management from the University of Indonesia.