Judith Russell

Judith Russell is a seasoned marketing and loyalty expert with extensive experience in leading initiatives for growth and customer retention across various sectors. Currently serving as a Board Member for Monash University’s Marketing Department Advisory Board since July 2023, Judith has held the position of Chief Operating Officer - Commercial at United Petroleum Pty Ltd since March 2021, overseeing the Commercial division and driving the loyalty strategy. Previous roles include Principal at Rubicon Consulting, Head of Loyalty & Partnerships at Viva Energy Australia, and Director of Client and Business Development at Aimia Inc., among others. Judith's career is highlighted by strategic leadership in loyalty programs, analytics, and partnership management, complemented by academic credentials including a Bachelor’s Degree in Business - Marketing and a Post Graduate Diploma in Business Management from Monash University.