Erika Myers

Erika Myers is a seasoned professional with extensive experience in sales and brand management within the spirits industry. Currently serving as Senior Regional Manager and Florida Market Manager at Garrison Brothers Distillery since June 2020, Erika has excelled in achieving sales and volume growth through effective brand education and distributor management. Prior roles include Treasurer for the United States Bartenders' Guild and Lead Engagement Manager at Sazerac Company, where Erika led a successful 20% growth for Fireball in Florida's shooter category. Additional experience includes Field Sales Representative at Beach Whiskey Company and North Florida Activation Manager for Bacardi USA, alongside foundational positions in event coordination and sales. Erika earned a Bachelor of Communications from the University of South Florida and an Associate of Arts from Polk State College.