J Eatedali

J Eatedali has extensive work experience in the gaming, esports, and entertainment industries. Currently, they hold the role of Head of Advisory, Gaming and Esports at United Talent Agency, where they focus on connecting game studios and brands with the gaming audience. They specialize in translating brand offerings into the gaming language, identifying target audiences, negotiating partnerships, and staying updated on new technologies.

Prior to this role, J Eatedali served as the Co-Head of Global Talent Business at Twitch. In this position, they negotiated exclusive agreements with top UCG content creators, implemented VIP experiences, increased diversity and inclusion, and generated guaranteed income. They also developed strategies to compete with larger streaming content competitors by delivering greater value to content creators, sports leagues, and consumers.

Before joining Twitch, they worked as the Head of Commercial Strategy and Development at Activision Blizzard. In this role, they managed commercial strategy development, created a team to develop new business models, and established commercial partnerships for Activision and Blizzard IP. They successfully transitioned the company towards digital product sales, resulting in faster delivery and reduced overhead.

J Eatedali's career began at Disney * ABC Domestic Television, where they held the position of Director - Digital Sales and Pay Television. They oversaw digital distribution agreements for Walt Disney properties, led negotiations with major retailers such as Amazon and iTunes, and played a key role in establishing the first multi-studio digital entitlement sharing platform in the industry.

Prior to that, they worked as an Attorney - Business and Legal Affairs in Disney's Home Entertainment Division. They focused on new business models that increased Disney's content availability on emerging digital platforms, negotiated global distribution agreements, and played a crucial role in opening new transactional-based markets in the hospitality industry.

J Eatedali attended USC Marshall School of Business from 2001 to 2005, earning a Bachelor of Science in Business Administration with an emphasis in Corporate Finance. From 2005 to 2008, J Eatedali attended Loyola Law School, Los Angeles, where they obtained a Juris Doctor degree. No specific field of study was mentioned for the law degree.