Jaime Roberts

Jaime Roberts has extensive experience in the marketing industry, particularly in the music and entertainment sectors. They most recently worked as the Marketing Director for United Talent Agency, starting in 2023. Prior to that, Jaime served as the Director of Experiential Marketing at Atmosphere from 2022 to 2023.

From 2015 to 2022, Jaime held the position of Marketing Director at Messina Touring Group. In this role, they developed and implemented multi-channel marketing campaigns for popular touring artists such as Shawn Mendes, Little Big Town, Tim McGraw / Faith Hill, and Kelly Clarkson. They also managed partnerships to increase tour awareness and optimize ticket sales.

Before joining Messina Touring Group, Jaime worked as the Marketing Manager for The Bowery Presents from 2008 to 2015. In this role, they oversaw marketing and promotions for venues in the NY/NJ area, using various traditional and digital marketing tactics.

From 2008 to 2008, Jaime worked as the Manager - Business Leadership at Momentum WW, providing strategic guidance for American Express Access Platform. They also managed early on-sale programs for American Express Card members.

Earlier in their career, Jaime held multiple positions at Live Nation. From 2004 to 2007, they served as the Publicity / Promotions Manager - New York Music, managing music publicity and promotions for the New York/New Jersey area. Prior to that, they were a Sponsorship Coordinator for Tommy Hilfiger at Jones Beach Theater, supporting sponsorship accounts and executing sponsorship elements at the venue.

Jaime also has experience at Feld Entertainment, where they worked as a Road Tour Coordinator for Disney on Ice Presents Toy Story 2 and as a Marketing Coordinator for Ringling Brothers, Barnum & Bailey, and Disney on Ice in the Northeast region.

Overall, Jaime Roberts has a strong background in developing and executing marketing campaigns, managing partnerships, and overseeing promotional activities in the music and entertainment industries.

Jaime Roberts attended the University of Rhode Island from 1996 to 2000, where they earned a Bachelor's degree in Communication, General. They also studied at the University of Westminster from 1998 to 1999, where they obtained a Bachelor of Arts (B.A.) in the same field of study.