Universal Destinations & Experiences
Matthew Roth is a seasoned marketing professional with extensive experience in digital marketing and product ownership. Currently serving as the Senior Digital and Technology Product Owner for Epic Universe at Universal Destinations & Experiences, Matthew previously held roles in the Digital & Technology Division at Universal Parks & Resorts and led marketing initiatives at Shooters World and Publix Super Markets. With a Master's degree in Advertising from Michigan State University, Matthew's career includes significant contributions to brand marketing, strategic planning, and communications at various organizations, including SeaWorld Parks & Entertainment and Freedom Supercars. Matthew's expertise encompasses market trend analysis, campaign execution, and customer engagement strategies across multiple industry sectors.