Universal Destinations & Experiences
Matthew Roth is a seasoned marketing professional with extensive experience in digital marketing and product ownership. Currently serving as the Senior Digital and Technology Product Owner for Epic Universe at Universal Destinations & Experiences, Matthew previously held roles in the Digital & Technology Division at Universal Parks & Resorts and led marketing initiatives at Shooters World and Publix Super Markets. With a Master's degree in Advertising from Michigan State University, Matthew's career includes significant contributions to brand marketing, strategic planning, and communications at various organizations, including SeaWorld Parks & Entertainment and Freedom Supercars. Matthew's expertise encompasses market trend analysis, campaign execution, and customer engagement strategies across multiple industry sectors.
Universal Destinations & Experiences
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Universal Destinations & Experiences., a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions. Universal Destinations & Experiences in the U.S. are Universal Studios Hollywood and Universal Orlando Resort. Around the world, UP&R includes Universal Studios Japan in Osaka, a license agreement with Universal Studios Singapore at Resorts World Sentosa, and the recently-opened Universal Beijing Resort.