Pedro Alfredo Scarsi Viacava

Pedro Alfredo Scarsi Viacava is an experienced marketing professional with a strong background in data-driven strategies and client relationship management. Currently serving as an Assistant Professor for the Data-Driven Marketing program at Pacifico University, Pedro specializes in ROI and ROMI. Previously, as the ABM Marketing Manager and Department Head at Kalungi, responsibilities included overseeing client projects and conducting market research. Previous roles encompass senior marketing positions at Alquimistas, Baker McKenzie, and Samsung Electronics, demonstrating expertise in digital marketing, public relations, and business development across various industries in Latin America. Pedro holds an MBA in Business Administration with a specialization in Digital Marketing from EALDE Business School and a degree in Communications with a focus on Marketing and Corporate Communications from Universidad de Lima.