Dr. Andreas Zehetner

Dr. Andreas Zehetner began their work experience in 2005 as the owner of Andreas Zehetner Beratung&Training, where they helped businesses understand customer needs and buying motives through customer benefit analyses and discussed various topics as a speaker and trainer. In 2005, they also started working as a Professor of B2B Marketing at Upper Austria University of Applied Sciences. In 2013, Dr. Zehetner became the Vice President of International Relations and Outreach at the University of Applied Sciences Upper Austria.

Dr. Andreas Zehetner obtained their Mag.Rer.Soc.Oec degree in Marketing from Johannes Kepler Universität Linz in the years 1986 to 1993. Dr. Andreas later pursued their doctoral degree in Sozial- und Wirtschaftswissenschaften from Karl-Franzens-Universität Graz, completing it between 2010 and 2017.