Erica Lowman

Erica Lowman, MBA, serves as the Associate Director of Affinity Engagement for the University of Georgia Alumni Relations team, focusing on strategies to enhance alumni participation and contributions through diverse affinity groups since June 2023. With a strong background in real estate as a REALTOR with E Low Knows Realty and extensive experience in marketing and event consulting, Erica has successfully held roles such as Marketing Director at Chick-fil-A at USC, where strategic marketing plans for a $2.5 million business were developed. Additional expertise includes event coordination, brand strategy execution, and employee training from previous positions at Chick-fil-A, Balloons & Events Over Atlanta, and Delta Air Lines. Erica holds an MBA in Marketing from American InterContinental University and a BA in English from the University of Georgia.