Cathy Nguyen

Cathy Nguyen is a seasoned marketing professional with extensive experience in academic and commercial research. Currently serving as a Senior Marketing Scientist at the Ehrenberg-Bass Institute since June 2008, Cathy plays a vital role in advancing marketing knowledge through empirical investigations. Concurrently, since January 2016, Cathy holds positions as a Senior Research Fellow and Course Coordinator/Lecturer at the University of South Australia, contributing to professional development in marketing. Additionally, from April 2018 to March 2021, Cathy was the State Chair of the Australian Marketing Institute's Emerging Marketers Committee, fostering career transitions for students and graduates in marketing. Cathy's earlier roles include research analyst positions at CNBC and marketing internships at Network Ten and the Department of Trade and Economic Development. Academically, Cathy holds a Doctor of Philosophy (PhD) in Marketing, a Master of Business in Marketing, and two Bachelor's degrees in Marketing and Management from the University of South Australia.