Melinda Smith Borrero

Melinda Smith Borrero possesses extensive expertise in analytics and market research, currently serving in Enterprise Analytics at Chick-fil-A Corporate since December 2017. Additionally, Melinda is a member of the Advisory Board for The Moore School of Business at the University of South Carolina, focusing on marketing strategies. Previous experience includes co-founding bbb mavens and serving as Managing Director at in4mation insights, along with various leadership roles at Ipsos, TNS North America, and Knowledge Networks. Melinda holds a PhD in Business from the University of South Carolina, an MS in Statistics from Virginia Tech, and a BS in Math Stat from the University of South Carolina.