Mafalda Johannsen

Mafalda Johannsen currently serves as the Head of Business Development at UpCloud and an Ambassador and Masterclass Instructor for SDRs of Germany, focusing on training sales development representatives in understanding technical personas. Additionally, Mafalda holds advisory roles at Amplemarket and The Free Tour Shop, providing guidance on sales, business development, and marketing strategies. With experience as a Sales Trainer for skills., Mafalda specializes in prospecting and aligning sales and marketing efforts. Prior roles include Director of Growth at Wonderway and Team Lead Business Development at Applause, where impactful management and training led to increased team effectiveness. Educational qualifications include multiple master's degrees in Hospitality and Tourism Management, along with a bachelor's degree in Business Administration and Management, complemented by a background in music.