Paul Pendergast

Vice President, Violife Professional at Upfield

Paul Pendergast has an extensive work experience spanning over two decades. Paul began their career at The Coca-Cola Company, where they held various sales and marketing roles, including Director of Marketing and Region Marketing Director. Paul later transitioned into sales roles, serving as a Sr. National Sales Executive and Director of Sales. In these positions, they managed sales teams and was responsible for delivering volume and profit plans for different territories and channels.

After their tenure at The Coca-Cola Company, Pendergast joined Arivia USA, where they served as President. In this role, they led the expansion of Violife plant-based, dairy-free food products in the US market and managed sales and marketing activities. Arivia USA was later acquired by Upfield, and Pendergast continued their career with the company.

At Upfield, Pendergast initially served as the Vice President of Channel Development before taking on the role of Vice President of Violife Professional. In these positions, they were responsible for driving company unit growth and revenue targets, leading sales teams, and developing sales strategies to achieve best-in-class performance.

Overall, Pendergast's work experience demonstrates their expertise in sales, marketing, and team leadership, particularly in the food and beverage industry.

Paul Pendergast obtained a Bachelor's Degree in Business Administration with a Marketing Emphasis from Northern Arizona University, where they studied from 1981 to 1985.

Links

Previous companies

The Coca-Cola Company logo

Timeline

  • Vice President, Violife Professional

    January, 2023 - present

  • Vice President Channel Development

    August, 2020

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