Arpita Sidhu

Arpita Sidhu is a seasoned marketing professional with extensive experience in content marketing and SEO. Currently serving as the Content Marketing Manager at UpGuard since November 2022, Arpita manages a team of four writers to enhance traffic and conversions on UpGuard.com. Prior experience includes roles as Sr. SEO Marketing Manager at BetterHelp.com, where responsibilities encompassed hiring and onboarding team members, managing teams to drive traffic growth, collaborating on content optimization, and project management across multiple campaigns. Arpita's career also features positions such as Customer Success Manager at BrightEdge, Marketing Account Manager at Fourandhalf, and Marketing Intern at J. Elliot Marketing. Arpita holds a Bachelor's Degree in General Studies from Indiana University Indianapolis.