Samantha Williams

Samantha Williams is an accomplished professional with extensive experience in customer success and organizational leadership. Currently serving as Vice President of Customer Success at Upland Software since September 2019, Samantha oversees a diverse team of 18 customer success managers across multiple countries and is responsible for a $57 million portfolio encompassing various growth products. Previous roles include Director of Customer Success and Senior Customer Success Manager, where Samantha demonstrated strong leadership and a commitment to customer satisfaction. Notable past positions also include Transformation Lead at Aviva, where insights into process efficiency and technology adoption were emphasized, and a Non-Executive Director at Citizens Advice York. Samantha holds a Master of Arts in Leadership and Management from York St. John University and a Bachelor's degree in Business Management with a specialization in HR from the University of Leeds.