Peter Williams

Peter Williams is the current Non-Executive Chairman at U+I. Prior to this, they served as the Chairman at Superdry from April 2019 to April 2021.

Superdry is a global digital brand that offers a diverse and ever-changing product range. They are known for their high-quality contemporary products with authentic vintage washes, unique vintage detailing, world-leading hand-drawn graphics, and tailored fits with diverse styling.

Under Peter Williams' leadership, Superdry has become a genuine British success story. Since its inception in 2003, the company has grown into a global business with over £1 billion of Superdry product sold across the world each year. Superdry branded retail locations can be found in over 50 countries, and their ecommerce and wholesale markets have enabled the Superdry brand to reach almost every country in the world.

The company's global headquarters and Superdry family home are based in Cheltenham, Gloucestershire, UK with satellite offices in Aarhus, Barcelona, Brussels, Hong Kong, Munich, and New York. Additionally, they have specialist sourcing offices in Istanbul and New Delhi.

Peter Williams has a retail strategy degree from Harvard Business School and a BSc in mathematics from University of Bristol. Peter also has four A levels and 11 O levels from Peter Symonds Grammar School. Peter is certified from the ICAEW in both the FCA and ACA.