Emma Haaraoja

Emma Haaraoja is an accomplished marketing professional currently serving as the Manager of Marketing & Brand at UPM Raflatac since October 2021. In this role, Emma manages global brand and marketing development projects, oversees the commercialization of sustainability service brands, and leads content and channel strategies. Emma's prior experience includes positions as Client Director at Insait, where guidance on digital brand experiences was provided, and Marketing Coordinator at Viña Concha y Toro, managing diverse marketing activities for multiple wine brands. Earlier, internships and trainee roles at Borenius, Pernod Ricard, and Helsingin Osuuskauppa Elanto contributed to a comprehensive foundation in marketing and customer service. Emma is pursuing further education at the University of Oxford, building on a Bachelor's Degree in International Business and Marketing from Haaga-Helia University of Applied Sciences.