EA

Eulalia Alcaraz

Graphics Sales Director, Emeia at UPM Raflatac

Eulalia Alcaraz has over 20 years of work experience in various roles and companies. Eulalia is currently serving as the Business Director for Wine & Spirits and Beverages at UPM Raflatac since January 2021. Before this, they held the position of Director for Specials EMEIA at UPM Raflatac from March 2017 to December 2020. Prior to these roles, they worked as the Business Segment Director for A4&Sheets at UPM Raflatac from October 2009 to March 2017. From September 2008 to November 2009, they served as the Commercial Director for A4&Sheets Europe at UPM Raflatac, responsible for pricing, range development, and marketing management. Eulalia'scareer at UPM Raflatac started in September 1999 as a Product Manager and they steadily progressed to become the Marketing Manager for A4 Business in Europe, a position they held from 2003 to 2008.

Before joining UPM Raflatac, Eulalia worked at CYG PRODUCTS as the Marketing Manager from October 1998 to September 1999 and at Productos Codorniu y Garriga, SA as a Product Manager from January 1996 to September 1998.

Eulalia Alcaraz has a diverse education history. In 1990, they began their studies at Universitat de Girona, where they pursued a degree in Business & Marketing. During their time at the university, they focused on subjects such as Marketing & Economics, Tourism, and languages including English, French, and Italian. Eulalia successfully completed their degree in 1993.

After a gap in their education, Eulalia returned to school in 2005 and enrolled at Esade. Here, they studied Strategic Marketing Management, with a specific focus on Strategic Management in Marketing. Eulalia completed this program in 2006.

In 2007, Eulalia attended Esade once again, this time for a Master's degree in Industrial Marketing. Eulalia'sfield of study was Industrial Marketing Management, and they completed this program within the same year.

In July 2021, Eulalia obtained the PMC Level III certification from Pragmatic Institute. Further details about this certification, such as the institution and the specific area of study, are not provided.

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