Marketing and Communications

The Marketing and Communications team at UPM Raflatac is responsible for developing and executing marketing strategies to promote the company's high-quality self-adhesive paper and film products. This includes creating compelling content, managing stakeholder relations, overseeing product marketing initiatives, and building the brand's presence globally. The team's efforts aim to drive engagement, support sales, and enhance the company’s reputation in the marketplace, ensuring alignment with UPM’s vision for a sustainable future beyond fossil fuels.