UPSIDE Foods
Shelly Hayden is an accomplished marketing professional with extensive experience across multiple prominent organizations. Currently serving as Associate Director of Marketing at UPSIDE Foods since November 2021, Shelly has previously contributed to The Kraft Heinz Company in various roles, including Brand Manager for Heinz, where responsibilities encompassed brand communications and innovation, particularly within the Heinz Ketchup portfolio. With a solid foundation in strategic marketing, Shelly has also held positions at IfNotNow Creative Marketing, TRISECT, ProPRcopy, and the Survey of the Health of Wisconsin, showcasing a diverse skill set that includes consumer-centric innovation, advertising, and project management. Educational credentials include an M.B.A. from The University of Chicago Booth School of Business and ESSEC Business School, as well as a B.A. in Strategic Communication from the University of Wisconsin-Madison.