Konstantina Zarra

Konstantina Zarra is an experienced marketing professional with a strong background in performance marketing and digital strategy. Currently serving as a Performance Marketing Manager at Upstream since September 2019, Konstantina specializes in designing, testing, and optimizing multi-channel marketing campaigns. Prior experience includes roles as a Digital Marketing Specialist at SmartWare S.A., a Reporting Analyst at Wavemaker, and a Data Operations Analyst at Antenna, where analytical skills and insight generation were key responsibilities. Additionally, Konstantina has foundational experience in finance and operations from earlier roles at The Bookseller Media, ABN AMRO Clearing Bank N.V., and The Greenhouse London. Educational qualifications include an MSc in International Financial Management from the University of Surrey and a BSc in Computer Science from the University of Crete.