Colin L.V. Reeves

Director of Digital Marketing at Upward Projects

Colin L.V. Reeves has worked for a variety of companies since 2012. Colin L.V. began their career as a Front Desk Agent at Best Western Plus Richmond Inn & Suites, then worked as a Sales Account Executive for the Office of LSU Student Media, Communications Intern for the Louisiana Department of Transportation and Development, Student Director of Marketing for Geaux BIG Baton Rouge, Web Content Manager for LSU Student Government, Assistant Director of Public Relations and Director of Public Relations for Dance Marathon at LSU, and Property Manager for Best Western Plus Richmond Inn & Suites. From 2016 to 2019, they held the roles of Lead Marketing/Social Media Consultant and Loyalty Marketing Specialist for Best Western Hotels & Resorts, and Associate Program Manager for Marketing & Loyalty for BWH Hotel Group. In 2021, they became the Senior Digital Marketing Manager for Upward Projects Restaurant Group, Postino WineCafe, Joyride Taco House, Windsor, and Federal Pizza, where they are responsible for developing, executing, and optimizing all 360 digital marketing strategies, managing all digital properties, driving engagement and acquisition across social media channels, developing partnerships with influencers and media, and maintaining customer sentiment. Colin L.V. also manages loyalty marketing initiatives.

Colin L.V. Reeves has a diverse educational background. Colin L.V. obtained a Master of Science in Digital Audience Strategy from Arizona State University in 2020. Prior to that, they earned a Bachelor’s Degree in Mass Communication/Media Studies from Louisiana State University in 2016. From 2009 to 2012, they attended LSU Shreveport, studying American Theirtory (United States) and European Theirtory. Colin L.V. also attended Captain Shreve High School from 2008 to 2012, studying Liberal Arts and Engineering, and Caddo Career & Technology Center from 2011 to 2012, studying Marketing. In addition to their educational background, Colin L.V. Reeves has obtained several certifications, including Certified Hospitality Business Acumen from HSMAI in 2020, Certified Hospitality Trainer from AHLEI - American Hotel & Lodging Educational Institute in 2016, Email Marketing from HubSpot Academy in 2020, Certified Hospitality Digital Marketer from HSMAI in 2017, Social Media from HubSpot Academy in 2019, Inbound Marketing from HubSpot Academy in 2019, Google Ads Display from Google in 2019, Google Ads Fundamentals from Google in 2019, and Google Analytics Individual Qualification from Google in 2019.

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Timeline

  • Director of Digital Marketing

    April 1, 2023 - present

  • Senior Digital Marketing Manager

    April, 2022

  • Guest Engagement Manager

    July, 2021