Danelle Sarvas

Chief Marketing Officer at Upward Projects

Danelle Sarvas has over fifteen years of experience in marketing and brand-building. Danelle began their career in 2006 as a Regional Marketing Manager for Starbucks Coffee Company in the Northeast Region, where they developed regional brand marketing strategies and managed a budget of $1M for over 200 retail locations. In 2008, they moved to Cone, Inc. as an Account Supervisor, where they managed and developed annual client media relations communications and strategic platforms. In 2009, they joined Fluent Grp as the Director of Account Services, where they created new business acquisition strategies, digital media strategies, and client marketing programs. Danelle then moved to Swarovski in 2010 as the National Retail Marketing Manager for Swarovski North America, LTD., where they commanded the national marketing strategy and managed a budget of $1.7M for retail operations. In 2012, they joined Domino's Pizza as the Marketing Lead for the Midwest Region, where they led the development of local marketing plans and served as a national marketing team liaison to franchisees in their assigned territory. In 2020, they joined Wana Brands as the Senior Director of Marketing, and also worked as a Marketing Consultant for Tomen Botanicals. In 2021, they moved to Urbn Leaf as the VP of Marketing, and in 2022 they joined Upward Projects Restaurant Group, Postino WineCafe, Joyride Taco House, Windsor, and Federal Pizza as the Chief Marketing Officer.

Danelle Sarvas received a Bachelor of Science in Marketing/Marketing Management, General from Florida Atlantic University. Danelle then continued their education at Bunker Hill CC, studying Finance and Accounting in 2015-2016, and obtained a certification in Financial and Accounting for Business in May 2016. Danelle also attended the University of Illinois Urbana-Champaign Business School, where they studied Digital Marketing Analytics, Content and Channel Customization Strategies.

Links

Previous companies

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Timeline

  • Chief Marketing Officer

    January, 2022 - present

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